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23.5.08

Una lista de 16 buenos consejos para las relaciones comunicador-bloguero

No son nada nuevo si se quiere. Es cierto, pero es bueno tenerlos en cuenta. Vía Bull Dog Reporter´s Daily Dog, aquí va una lista con un total de 16 consejos para establecer unas relaciones fructífereas entre comunicadores y blogueros:

  • Lee el blog en el que estás interesado, y está seguro de entender su orientación, antes de mandarle ninguna información.
  • Comenta en el blog, participa en la conversación. No te lances con el 'paracaidas' de una forma temeraria. Ve penetrando en la órbita del blog en cuestión poco a poco.
  • No intentes 'vender' a través de los comentarios.
  • Construye la relación y, si es posible, conoce personalmente al bloguero.
  • Ofrece a los blogueros ( a aquellos que te interesan) una exclusiva o algún ángulo inédito de la información. No le ofrezcas 'el mismo ruido' que pueden encontrar en cualquier sitio.
  • Si la noticia ya está publicada, mejor no la vuelvas a ofrecer.
  • A los blogueros también les puede venir bien la opinión de expertos del ámbito del comunicador que les puedan aportar un valor exclusivo.
  • No mientas. Ofrece noticias verdaderas.
  • Personaliza los envíos a los blogueros.
  • Si les mandas noticias embargadas, para cuando se levante el embargo ya habrá acudido a otro sitio para lograr otra información.
  • Incluye imágenes y contenidos multimedia que son esenciales para la web 2.0
  • Aporta códigos para incrustrar vídeos en los blogs. Si los subes antes a You Tube ya tienes la URL para incrustar, sino consigue la tuya propia con otro alojamiento.
  • Facilita datos de forma clara, en tu propia web para el bloguero obtenga allí información, fotos, vídeos y demás contenidos multimedia que puedan venirle bien.
  • Facilita los contenidos a través de RSS.
  • Coloca tus noticias en Twitter, en aquellas comunidades que sean interesantes para ti como comunicador. Generan un movimiento más rápido que el del blogging.
  • Como comunicador, involúcrate en el mundo web 2.0: ten tu propio blog, coloca tus perfiles en Facebook, LinkedIn... Comenta en los blogs, en las redes... Se activo.
Esta relación de consejos va conectada con la idea de establecer un tipo diferente de relaciones con los blogs que con los medios tradicionales. En esa línea situamos la Microcomunicación.

13 comentarios:

Joaquín Moral dijo...

¡casi un manual de relaciones con blogueros! Gracias, Benito. Siempre he pensado que las relaciones entre comunicadores y blogueros eran más parecidas a las que se establecen entre comunicadores y articulistas de opinión. En realidad, tanto articulistas como blogueros son prescriptores.

Marek dijo...

Gracias por el descubrimiento y la traducción. Me ha gustado mucho.

Benito Castro dijo...

Estoy de acuerdo Joaquín con ese paralelismo de que el bloguero pueda ser como una especie de articulista en la medida que prescriben. Es una referencia interesante.

Gracias Marek a ti.

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Una buena manera de estrechar lazos de colaboración entre los entes que algún día tendrán que trabajar de la mano, para llevar las noticias más lejos y más rápido. Lo que quiere decir que si es posible un mundo en donde comunicadores y blogueros puedan compartir funciones sin necesariamente mezclarse

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