ESTE BLOG SE CIERRA DEFINITIVAMENTE. PUEDES SEGUIRME EN: www.benitocastro.com

10.7.08

La I+D resulta imperiosa en la Comunicación Corporativa


Creo completamente necesario, como leo en este interesante post de Roger Rosenbaum, de Rosenbaum Media Group, que la Comunicación Corporativa debe tener un espacio para la investigación y el desarrollo. Tal necesidad, imperiosa sin duda, viene dada por la constatación de que en el universo de la web participativa, en la Comunicación 2.0, empleamos una serie de herramientas que nos exigen averiguar muchas cosas.

Pongamos por ejemplo, el desarrollo de las notas de prensa multimedia, el seguimiento de los medios online, de los medios participativos; la necesidad de efectuar cálculos y la valoración del material publicado... Esto en cuanto a Comunicación Externa.

En lo que se refiere a la Comunicación Interna, planteémonos la necesaria investigación de procesos como, por ejemplo, la coordinación de las ideas vertidas en los blogs internos para evitar que se pierdan, o la organización de proyectos vía formatos como wikis para que sean detectados debidamente por las direcciones de las empresas.

Nos encontramos ante un mundo amplio y novedoso. Dependiendo de nuestra capacidad para saber usar las herramientas emergentes y saberlas adaptar a nuestras circunstancias, dependerá nuestro éxito o fracaso en el plazo de una década. Por eso la apuesta de la investigación y el desarrollo aplicada al mundo de la Comunicación Corporativa es una necesidad imperiosa. ¿Quién afronta este reto?

8 comentarios:

dijo...

runescape money runescape gold runescape money buy runescape gold buy runescape money runescape money runescape gold wow power leveling wow powerleveling Warcraft Power Leveling Warcraft PowerLeveling buy runescape gold buy runescape money runescape itemsrunescape accounts runescape gp dofus kamas buy dofus kamas Guild Wars Gold buy Guild Wars Gold lotro gold buy lotro gold lotro gold buy lotro gold lotro gold buy lotro gold runescape money runescape power leveling runescape money runescape gold dofus kamas cheap runescape money cheap runescape gold Hellgate Palladium Hellgate London Palladium Hellgate money Tabula Rasa gold tabula rasa money Tabula Rasa Credit Tabula Rasa Credits Hellgate gold Hellgate London gold wow power leveling wow powerleveling Warcraft PowerLeveling Warcraft Power Leveling World of Warcraft PowerLeveling World of Warcraft Power Leveling runescape power leveling runescape powerleveling eve isk eve online isk eve isk eve online isk tibia gold Fiesta Silver Fiesta Gold
Age of Conan Gold
buy Age of Conan Gold
aoc gold

呼吸机
无创呼吸机
家用呼吸机
呼吸机
家用呼吸机
美国呼吸机
篮球培训
篮球培训班
篮球夏令营
china tour
beijing tour
beijing travel
china tour
tibet tour
tibet travel
computer monitoring software
employee monitoring

chenlu dijo...

runescape money
runescape gold
runescape money
runescape gold
buy runescape gold buy runescape money runescape items
runescape accounts
runescape gp
runescape money
runescape power leveling
runescape money
runescape gold
dofus kamas
cheap runescape money
cheap runescape gold
Guild Wars Gold
buy Guild Wars Gold
lotro gold
buy lotro gold
lotro gold
buy lotro gold
lotro gold
buy lotro gold

Hellgate Palladium
Hellgate London Palladium
Hellgate money
Tabula Rasa gold tabula rasa money
Tabula Rasa Credit
Tabula Rasa Credits
Hellgate gold
Hellgate London gold
wow power leveling
wow powerleveling
Warcraft PowerLeveling
Warcraft Power Leveling
World of Warcraft PowerLeveling World of Warcraft Power Leveling runescape power leveling
runescape powerleveling
eve isk
eve online isk
eve isk
eve online isk
tibia gold
Fiesta Silver
Fiesta Gold
Age of Conan Gold
buy Age of Conan Gold
aoc gold

呼吸机
无创呼吸机
家用呼吸机
呼吸机
家用呼吸机
美国呼吸机
篮球培训
篮球培训班
篮球夏令营
china tour
beijing tour
beijing travel
china tour
tibet tour
tibet travel
computer monitoring software
employee monitoring

cheap wow gold dijo...

It was not long cheap wow goldbefore some one knocked atwow gold cheap wow gold for salethe house-door and called, open the door, dear children, your mother is here, and has brought something back with her for each of you. But the little wow8goldkids knew that it was the wolf, by the rough voice. We will gold4power not open the door, cried they, you are not our mother. She has a soft, pleasant voice, but your voice is rough, you are the wolf.

Then the wolf went World Of Warcraft Goldaway to a shopkeeper and bought himself a great cheapest wow goldlump of chalk, ate this and made mmogap his voice soft with it. The he came back, knocked at the door of the house, and igsky called, open the door, dear children, your mother is here and Cheapest Wow Goldhas brought something back with her for each of you.

belrion16 dijo...

buy wow goldbuy wow goldbuy wow accountbuy wow gold

xiaoxu dijo...

I like your blog, it's very good!
By the way, do you like spyder down jackets, I think they are very fashionable and chic, especially the spyder ski jackets, I love them so much. In my spare time, I also like playing tennis rackets, it can keep healthy, what do you like to do?
kids north face jackets
polo vest
polo jacket
abercrombie fitch mens shirts
polo jackets for men
polo jackets for women
burberry shirts for men
polo hoodies for women
columbia jackets women
polo sweatshirts for women
north face jackets on sale
polo shirts for women
polo shirts wholesale
spyder jackets
ralph lauren polo shirt
polo pants for men
abercrombie fitch shirt
wholesale abercrombie fitch shirts
polo vests
polo jackets
polo hoodies for men
burberry shirts for women
burberry shirts on sale
polo shirts for men
north face jackets cheap
north face jackets for women
north face jackets for men
polo sweatshirts for men
columbia jackets for men
columbia jackets discount
spyder jackets for men
discount spyder jackets
cheap spyder jackets
spyder jacket
spyder jackets for women
tennis racquets
cheap tennis rackets
discount tennis rackets
tennis rackets on sale
prince tennis racquets
head tennis racquets
wilson tennis racquets
babolat tennis racquets

lady dijo...

I like the side of the article, and very like your blog, to write well and hope to continue their efforts, we can see more of your articles. ed hardy clothes. After reading this article has strong feelings, the future will be ed hardy womens longsleeve.ed hardy longsleeve
ed hardy hoodies
ed hardy jeans
ed hardy
ed hardy clothing
ed hardy t-shirts
cheap ed hardy clothing
ed-hardy.co.uk
ed hardy shirts
wholesale ed hardy clothing
ed hardy outerwear
ed hardy mens outerwear
ed hardy womens outerwear
ed hardy clothes
ed hardy boots
ed hardy outerwear
ed hardy hoodies
ed hardy Jeans
ed hardy hoodies
ed hardy jackets
ed hardy womens jackets
ed hardy mens jackets
ed hardy bags
ed hardy trousers
ed hardy shoes
ed hardy longsleeve
ed hardy mens longsleeve
ed hardy womens longsleeve
ed hardy jackets
ed hardy suits
ed hardy clothing
ed hardy shoes
ed hardy jeans
ed hardy boots
ed hardy mens sweater
ed hardy womens cotton
ed hardy womens boots
ed hardy
ed hardy womens clothing

lady dijo...

I like the side of the article, and very like your blog, to write well and hope to continue their efforts, we can see more of your articles. ed hardy clothes. After reading this article has strong feelings, the future will be ed hardy womens longsleeve.ed hardy longsleeve
ed hardy hoodies
ed hardy jeans
ed hardy
ed hardy clothing
ed hardy t-shirts
cheap ed hardy clothing
ed-hardy.co.uk
ed hardy shirts
wholesale ed hardy clothing
ed hardy outerwear
ed hardy mens outerwear
ed hardy womens outerwear
ed hardy clothes
ed hardy boots
ed hardy outerwear
ed hardy hoodies
ed hardy Jeans
ed hardy hoodies
ed hardy jackets
ed hardy womens jackets
ed hardy mens jackets
ed hardy bags
ed hardy trousers
ed hardy shoes
ed hardy longsleeve
ed hardy mens longsleeve
ed hardy womens longsleeve
ed hardy jackets
ed hardy suits
ed hardy clothing
ed hardy shoes
ed hardy jeans
ed hardy boots
ed hardy mens sweater
ed hardy womens cotton
ed hardy womens boots
ed hardy
ed hardy womens clothing

qingcheng dijo...

Your blog is wonderful, I like it very much, thank you!
By the way, do you like polo shirts, which are very chic, especially the polo t shirts, I love them very much. I also like playing tennis rackets, it can keep healthy, what do you like to do?
polo t shirts women
polo t shirts on sale
polo t shirts for women
polo shirts on sale
polo shirts men
men's polo shirt
men polo shirt
mens polo shirts
mens polo shirt
cheap polo shirts
discount polo shirts
men's polo shirts
women's polo shirts
cheap tennis racket
discount tennis racket
prince tennis racquet
head tennis rackets
wilson tennis racket
babolat tennis racquet

Mi lista de blogs

Etiquetas

Posterous - The place to post everything. Just em

CONOCE MI NUEVO BLOG

Mi perfil

Mi foto
Spain
Comunicador y periodista.

Comucor en Wikio

Wikio – Top Blogs